2011 February 24th
DealPop Expands Social Buying Website to Boston
WhitePages backed social buying site offers up to 70 percent off on the best places to eat, shop and have fun in Boston
Seattle, WA – February 24, 2011 – WhitePages (www.whitepages.com), the largest and most trusted online directory, today announced the Boston launch of its social buying service DealPop (www.dealpop.com). DealPop Boston will feature deals that offer fantastic savings of up to 70 percent off of the best places to eat, drink, and have fun in the Boston area. The Boston site will kick off with deals over the next month from Cambridge Athletic Club ($20 for up to $300 worth of services including one month free membership), CityGolf Boston ($25 for $50 worth of a variety of services), Café Brazil ($10 for $20 worth of food and drink), and Caffe Dello Sport ($7 for $14 worth of food and drinks).
Similar to social buying sites like Groupon and Living Social, DealPop Boston makes it easy to share time sensitive deals in the surrounding Boston area with friends and family. However, with DealPop everyone gets a deal because there is not a minimum number of people who need to purchase before the deal goes through. In addition, unlike Groupon and Living Social, where deals typically last 24-72 hours, DealPop deals are available for an average of 3 to 7 days and sometimes even longer. On select offers, DealPop also allows for instant redemption, which means people can print and use the voucher immediately. For example, the Cambridge Athletic Club deal will be live for two weeks starting February 24 and will end on March 10. People who purchase the deal early can immediately start their 30-day full access membership, sign up to use their personal training session and get their free seven-day pass for a friend without waiting for the deal to close.
DealPop has also created a point system that allows members to earn points on future purchases when they share a deal with someone via Facebook, Twitter and/or email who then signs up and purchases. DealPop also offers a national social buying site called DealPop USA, which offers nationwide deals on top brands that can be purchased and enjoyed by anyone, anywhere in the US.
“We’re excited to launch in Boston and look forward to helping people discover new places, as well as serve up deals on their favorite hidden gems – the new bar on Beacon Hill that everyone is talking about, the cozy little café in the North End with great food, or that popular athletic club in Cambridge,” said Travis Pearl, Product Manager for DealPop. “Social buying with DealPop is the perfect way for Bostonians to try these places without having to pay full price, a combination that they won’t want to pass up.”
As a WhitePages subsidiary, DealPop analyzes more than 100 million local and business searches conducted monthly by 20 million people per month at WhitePages.com and 411.com to determine the most popular places to eat, shop, and have fun. This insight, combined with first-hand knowledge by DealPop Boston’s local insiders, will allow DealPop to quickly identify relevant merchants and provide the hottest deals for consumers in Boston. The company will promote each deal on www.dealpop.com, through a dedicated email to DealPop subscribers, via Twitter and Facebook and on WhitePages’ website. Business owners interested in working with DealPop should contact the company’s sales team at email@example.com.
DealPop is a social buying website that offers deals on local businesses around the US, generally available for up to seven days at up to 70 percent off retail prices. DealPop USA offers nationwide deals on top brands that can be purchased and enjoyed by anyone, anywhere in the US. DealPop also has local social buying sites in Boston, Seattle, Los Angeles, and San Francisco’s South Bay, which offer deals on the best places to eat, drink, and have fun in those specific regions. DealPop is a service of WhitePages, the go-to source for the most reliable U.S. contact information online with one-click access to over 200 million adults and more than 15 million businesses. For more information, visit www.dealpop.com or www.whitepages.com.
WhitePages and their respective logos are trademarks, registered trademarks, or service marks of WhitePages. Other products and company names mentioned are the trademarks of their respective owners.
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