2009 November 23rd
78 Percent of Internet Users Will Still Mail Holiday Cards this Year
WhitePages Launches Holiday List Manager and Offers Five Online Tips Designed to Save Consumers Time, Money and Stress as They Prepare to Send Out Holiday Greetings
SEATTLE – November 23, 2009 – Writing holiday wishes on someone’s Facebook wall, Twittering “Merry Christmas” to followers, or emailing “tis the season” digital cards will happen frequently this holiday season, but not as frequently as using the old fashion postal service to mail holiday cards. A recent survey conducted by WhitePages and Market Decisions found that, despite the growing popularity of electronic correspondence, 78 percent of Internet users will use traditional mail to send out holiday cards this season.
This year, the USPS is expecting people to send more than 16 billion cards, letters and packages between Thanksgiving and Christmas Eve. While they’re ready to do what they do best — pick up and deliver mail and packages — undeliverable-as-addressed (UAA) mail costs the USPS more than $1.8 billion each year to process. Since there’s nothing cheerful about returned holiday cards, today WhitePages announced a free Holiday List Manager so that people can send their holiday cards with confidence.
No matter what’s on people’s holiday wish list, everyone is looking for tips that save both time and money this holiday season. WhitePages has come up with the following five tips for people to consider as they get ready to create, address and send out their holiday cards this year:
- Manage Your Holiday Card List Online: Before you start planning your card-writing strategy, you will need to create a list of family and friends to whom you will send your greetings. Just in time for the holiday season, use WhitePages Holiday List Manager to easily locate contacts, add them to an aggregated holiday list, and once you are ready, print labels. Millions of people will depend on WhitePages over the next month as the most trusted source for contact information for more than 200 million US adults, or 90% of the population.
- Pick Out Your Holiday Cards Online: Now that you know how many people you will need to send cards to, you can start exploring the many online options for purchasing your cards. If you want to create customized greeting cards, you should consider looking at a number of websites like tinyprints.com, cardstore.com and snapfish.com. If you want to go the more traditional route and wish to handwrite your greeting, you can still find what you need online. For unique cards, try the Museum of Modern Art’s online store or Crane & Co.’s online site.
- Order Festive Stamps Online: While you can always order holiday stamps – and avoid the holiday rush in person – via the USPS.com, you can also consider customizing your holiday card stamps this season. Try stamps.com to turn a festive photo into real US postage, or check out zazzle.com if you are looking for a unique user-created holiday stamp designs like “Redneck Holiday Postage” or “Holiday Boot Stamp”.
- Double Check Postage Fees: Chances are that you are probably sending a few cards overseas. Make sure that you consult the postage price calculator on USPS.com before sending a card to your daughter who is studying abroad in Italy. You can consult this same site if you are sending an irregular-shaped card or one with items such as clasps, string, or buttons.
- Update Your Address Book: Now is as good a time as ever to ensure that you avoid returned mail not just during the holiday season but throughout the entire year. Be sure to cross-reference your current address book with the addresses you have loaded into your WhitePages Holiday List Manager and update accordingly.
As the largest and most trusted online directory, WhitePages offers a suite of free mobile and Internet services that makes it easy for people to find and immediately connect with anyone in the U.S. Only WhitePages offers one-click access to more than 200 million adults and powers more than 2 billion searches on over 1,300 partner sites including Verizon, AOL, United States Postal Service, and MSN. For more information, please visit www.whitepages.com or check out the WhitePages blog at blog.whitepages.com.
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