2008 July 24th
AdReady Adds Leading Contact Information Website to List of Partners
WhitePages.com Latest to Offer AdReady’s Self-Service Advertising Solution to Marketers
SEATTLE-July 24, 2008
AdReadyTM, Inc., the leader in self-service online display advertising, today announced that WhitePages.com, the leading website for finding and connecting with people, will use the AdReady® solution to assist marketers with limited budgets who wish to grow their businesses using Internet display advertising. The service will be available starting July 24th, and can be found at www.whitepagesinc.com/smallbusiness/.
The AdReady platform enables marketers with smaller budgets to advertise their products and services on websites like WhitePages.com which are traditionally used for large, national banner ad campaigns. Marketers without the resources to hire advertising agencies often find it challenging to get the attention of their target audience via online advertising. The AdReady platform provides those marketers the opportunity to raise their visibility and reach desirable and targeted customers.
"WhitePages.com receives a significant number of inquiries from budget conscious, smaller scale advertisers every month," said Ingrid Michelsen, Director of Advertising Strategy for WhitePages.com. "Like many other major national online advertising platforms, we don't have the bandwidth to sell, traffic and optimize banner ad campaigns for smaller advertisers. We are very pleased to work with AdReady to deliver an automated advertising solution for those customers, allowing them access to a highly serviceable sub-set of the online marketing tools traditionally available only to our advertisers with large budgets."
"More and more business owners are learning about the benefits of online advertising as a means to attract customers," said Mark Feldman, Senior Vice President of Sales and Business Development for AdReady. "We are very pleased that WhitePages.com has adopted the AdReady solution to help businesses with smaller advertising budgets use the creative energy of display ads to promote their products and services online."
When the product officially launches, the WhitePages.com self-service platform will provide online marketers with creative intelligence and access to a database of successful, customizable display ads that can be easily modified, for any advertiser, with AdReady's proprietary customization tool. An online marketer can visit the platform's landing page, create an account, design their display ads and quickly launch a complete, fully-managed, scalable ad campaign directly from the site.
WhitePages.com, a privately held company based in Seattle, Wash., is the most trusted and comprehensive source for consumers to quickly and easily find relevant, accurate contact information in North America. The company's network of sites include WhitePages.com (www.whitepages.com), WhitePages.ca (www.whitepages.ca), 411.com (www.411.com), Address.com (www.address.com), PhoneNumber.com (www.phonenumber.com), and its 1,300 partner sites including including three of the largest major U.S. telephone companies, and MSN. The on-the-go user can also access contact information via cell phone, smart phones and other Web-enabled mobile devices. For more information about WhitePages.com, visit the WhitePages.com Blog: http://blog.whitepages.com/
AdReady, Inc. was founded in 2006 by a team of Internet veterans to transform the way businesses advertise online. As the first online self-service display ad solution, AdReady enables marketers, of any size, to design and deploy online display ads based on industry best practices. Marketers have access to AdReady's data-rich library of original ad themes, real-time ad customization tools, an intuitive Web-based interface and detailed reporting on all performance aspects of their advertising campaigns. Headquartered in Seattle, AdReady is backed by Bain Capital Ventures, Khosla Ventures and Madrona Venture Group. http://www.adready.com
AdReady is a trademark of AdReady, Inc. and is registered in the US
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