2007 June 13th
WhitePages.com Rebrands, Relaunches Address.com and PhoneNumber.com
List of proprietary sites expands with Address.com acquisition
SEATTLE-June 13, 2007
WhitePages.com, the best place for searching, finding and connecting with people, today unveiled the redesign of its Address.com (www.address.com) and PhoneNumber.com (www.phonenumber.com) properties. The newly minted sites feature fresh, clean user interfaces tailored for a specific type of user. Acquired last year, Address.com joins 411.com, WhitePages.ca and PhoneNumber.com as part of the powerful WhitePages.com network of people search websites.
"All of the WhitePages.com properties are optimized for targeted, practical searches for basic contact information, which are among the most popular types of searches consumers make," said Alex Algard, founder and CEO of WhitePages.com. "We design all of our proprietary sites, including Address.com and PhoneNumber.com, to provide the best user experience for consumers. We want them to have an exceptional experience regardless of what WhitePages.com property they are using."
Consumers seeking address and phone number information now benefit from the following site enhancements at both Address.com and PhoneNumber.com:
• Integrated Consumer Tools-Contact listing detail provides access to tools such as "Save to Address Book or Outlook;" "Map and Driving Directions;" "Printer-Friendly layout;" "Send listing to my Email;" "Find Neighbors." and "Find Nearby Businesses."
• New to Address.com-From the www.address.com homepage, consumers can now conduct a reverse address search or find email addresses.
• New to PhoneNumber.com-The new www.phonenumber.com site enables consumers to check phone service providers in the local area and search by local telephone directory. Consumers can also set the home page for their local phone book.
Address.com is the newest addition to the company's network of sites following an acquisition that was completed in the second half of 2006. The addition of Address.com to the WhitePages.com network of sites provides the company's advertising clients an additional property with strong demographic reach, and an opportunity for expansive, creative placement with measurable results.
WhitePages.com's proprietary sites extend advertisers' opportunities to engage with the leading people search site audience as they search for people and local business contact information during major life events such as planning a wedding, moving, having a baby or starting a new business.
WhitePages.com provides access to the richest source of contact information available on the Internet today, including more than 150 million U.S. and Canadian residential, business and email listings. With more than 22 million unique users per month who conduct over 130 million monthly searches, WhitePages.com leads the growing people search category, and is a top 40 Website.
WhitePages.com, a privately held company based in Seattle, is the most trusted and comprehensive source for consumers to quickly and easily find relevant, accurate contact information in North America. The company's network of sites include WhitePages.com (www.whitepages.com), WhitePages.ca (www.whitepages.ca), 411.com (www.411.com), Address.com (www.address.com), PhoneNumber.com (www.phonenumber.com), and its 1,300 partner sites including Superpages.com, YellowPages.com and Canada411. The on-the-go user can also access contact information via cell phone, Blackberrys and other web-enabled mobile devices.
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