2007 April 25th
WhitePages.com Celebrates 10 Years of People Search Leadership
Seattle company celebrates milestone birthday at San Francisco advertising event
SAN FRANCISCO-ad:tech, Booth 6376 -April 25, 2007
From the show floor at ad:tech, WhitePages.com, the best place for searching, finding and connecting with people, today celebrates the 10th birthday of the site's initial launch. The date marks an important milestone for the company and industry, which has evolved from traditional online directory services to interactive, next-generation People Search. Driven by a spirit of innovation and a commitment to delivering consumer value, WhitePages.com has nearly doubled its profits and revenue each year since its incorporation in 2000 as Web site traffic grew from one million to 22 million users each month. The company ushers in the new decade as a clear leader in this dynamic space.
"The hard work and dedication of the WhitePages.com team has made us what we are today-the destination site for connecting and reconnecting with people and businesses," said Alex Algard, CEO WhitePages.com. "Our first decade of consistent growth and success is directly attributable to our strategies and the strength of our leadership team. We are proud to have ten years of achievements under our belts and we are looking forward to everything the next ten years will bring."
In April 1997 as a graduate student at Stanford, Algard launched the site as a basic source for residential information from his dorm room. By 2000, the site attracted one million users per month and Algard decided to incorporate and sell advertising. Thriving during both the dot com boom and bust, today WhitePages.com boasts one of the largest publicly accessible contact databases in North America with more than 150 million listings. Laser-focused efforts to secure several strategic partnerships and develop new and innovative ways of connecting people and businesses have paid off year after year.
The company continues to enrich its offerings by introducing interactive features-such as email search, power Web search, name mapping and name popularity ranking-to augment its own service and define the criteria of the People Search market as a whole. Milestones achieved in 2006 attest to the ongoing success and consumer appeal of the site:
• Consumers conducted more than 1.8 billion total searches at WhitePages.com, saving almost $2 billion in landline directory assistance fees1.
- WhitePages.com people searches topped 1.6 billion.
• WhitePages.com's revenue surpassed $52 million, cementing its position as the leading People Search site on the Web today.
• Seized the number 41 spot on the comScore Media Metrix list of all Internet properties, moving up nine positions in one year.
WhitePages.com, a privately held company based in Seattle, is the most trusted and comprehensive source for consumers to quickly and easily find relevant, accurate contact information in North America. The company's network of sites include WhitePages.com (www.whitepages.com), WhitePages.ca (www.whitepages.ca), 411.com (www.411.com), Address.com (www.address.com), PhoneNumber.com (www.phonenumber.com), and its 1,300 partner sites including Superpages.com, YellowPages.com and Canada411. The on-the-go user can also access contact information via cell phone, Blackberrys and other web-enabled mobile devices.
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